DesignMirrorTM Beta
Make the most out of your brand.
Empowering teams to make
informed brand decisions.
Get clarity on
design strengths
and gaps.
Data-based assessment of brand identity with clear guidance on what to improve.
Compare design
outcomes for
differentiation.
Understand positioningand differentiation through structured comparison.
Understand how
design resonates
in practice.
Turn complex ideas into clear stories stakeholders immediately understand.
Know where to focus today.
Analysis and Reports
Get clarity on design strengths and gaps.
DesignMirror™ evaluates your brand identity across key aspects and measures them against defined metrics. The assessment brings structure to how design quality is understood and discussed.
Strengths become visible. Gaps are clearly identified. Feedback is grounded in shared criteria instead of opinion.
Clear guidance shows what to improve and where to focus next — giving design teams a common reference to align decisions and move forward with confidence.
Improvement Suggestions
Turn analysis into clear, actionable next steps.
DesignMirror™ generates tailored improvement suggestions based on your brand’s specific results. The recommendations connect insights directly to practical design actions.
Priorities are clarified. Effort is focused. Progress becomes trackable.
Instead of generic advice, teams receive concrete guidance on what to improve, why it matters, and where to start — making it easier to move from insight to execution.
Measure Against Personas
See how your design connects with audiences.
DesignMirror™ measures your brand design against defined personas to reveal how clearly your visual language aligns with audience expectations. The analysis translates abstract target groups into concrete design signals.
Alignment becomes measurable. Mismatches surface early. Assumptions are replaced with evidence.
The result is a shared understanding of who your brand is really talking to — and how to refine design choices so they resonate more precisely with the people that matter most.
Test Against Competitors
See how your brand compares in context.
DesignMirror™ compares your brand design against selected competitors using the same evaluation criteria. This creates a neutral, structured view of similarities, differences, and opportunities for distinction.
Patterns become obvious. Blind spots are exposed. Positioning is easier to articulate.
The comparison highlights where your brand blends in and where it can stand apart — helping teams make deliberate design decisions instead of reactive ones.
Clear. Collaborative. Aligned.
Made by Designers for Designers.
Take design
decisions with
confidence.
Grounded in data, clarity, and shared understanding across your organization.
Co-create with
your team in a
seamless way
Align perspectives, iterate faster, and build better outcomes together.
Communicate
value through
design with
ease.
Turn complex ideas into clear stories stakeholders immediately understand.
Paste your link. Know your position.
Step 1
Enter your URL
or upload files
Step 2
Get your score
and insights
Step 3
Receive reports
and take action
How teams use DesignMirror™
Build clarity before growth
Before
Brand direction is unclear, feedback is subjective, and competitors feel hard to position against.
With DesignMirror™
Founders gain a structured visual view of their brand and competitive landscape, creating a shared basis for brand decisions.
After
Brand discussions are clearer, decisions feel more confident, and the brand foundation is ready to scale.
Features Used
Advantages
Aligning teams around brand direction
Before
Teams interpret the brand differently, feedback loops are long, and alignment across markets is difficult.
With DesignMirror™
The brand is evaluated against personas and visual benchmarks, giving teams shared insights to align strategy and execution.
After
Fewer subjective debates, clearer direction, and stronger consistency across touchpoints.
Features Used
Advantages
Turning brand talks into clear direction
Before
Brand workshops rely heavily on opinion, and early concepts are hard to justify.
With DesignMirror™
Agencies start with visual analysis that grounds conversations in shared data and competitive context.
After
Build stronger client alignment and deliver more confident recommendations with a repeatable framework for brand projects.
Features Used
Advantages
Hear what our customers say
"dynesis’ holistic approach enabled us to get started with design in a hassle free way early on. We felt understood”
Teo Borschberg, CEO OTO
aquired by Unity
"dynesis’ Design Subscription enabled us to build an invincible brand while scaling.”
Ferdinand Metzler, CEO Fision
aquired by Zalando
“dynesis helped us identify key strengths and gaps, enabling us to refine our brand and enhance its impact in the sales process.”
Marcus Rabe, COO
Insight Softmax Consulting
Frequently asked Questions
DesignMirror™ Beta
Make the most out of your Brand.
